Victoria’s carers ask little in return for the incredible care that they give. They care for others. We care about them.
In June 2021, Carers Victoria’s statewide digital campaign ‘Truly Incredible Care’ won Gold at the PR Asia Awards in the cause related ‘Public Awareness’ category. The awards celebrate the most outstanding, inspired and successful campaigns in the Asia-Pacific region.
The Truly Incredible Care campaign launched statewide on 28 September to 8 November 2020, coinciding with National Carers Week. The aim of the campaign is to raise awareness about the enormous contribution that carers make to our community, thank them for the incredible care they provide and create a movement of people who care deeply about unpaid carers. The campaign received over 1 million video views and had a total PR reach of 48 million people via 624 pieces of coverage across print, online, TV and social media.
Carers Victoria is very proud of this achievement and honoured to be able to raise awareness for carers in this way. We’d like to thank the three wonderful carers, along with the person they care for, who featured in the campaign videos. Building on the success of the campaign in 2020, we will re-launch phase two of the campaign in 2022.